People who want to publish online have got to learn to stop using centralized online services and, instead, build their own. It’s not optional and hasn’t been. The sooner people realize this, the better life will be for them.

If you are letting advertising that you don’t sell pay for the platform upon which you publish, please don’t be surprised when you aren’t the person who’s in control. If the arrangement isn’t working for you anymore, you need to build your own alternative.

It’s only impossible to decentralize and build your own platform if you refuse to get started. Step one is to learn how to build. Step two is to work toward building your own platform. One of the last steps you should take (not the first step) is: Start publishing. If you’re going to do it seriously, you need build your platform first.

Or, go bang your head against the walls and halls of censorship while trying to say, “Build the wall.” You look awesome doing that.


Don’t underestimate the broadcasting potential of a well-crafted blog. You’re reading one right now. They work. If you are capable of typing words into a computer, you can blog. And, if your thoughts are worth sharing, that will happen. If the work you do on your blog is worth supporting, people will.

If you intend to blog for money, then you should start by creating a Bitcoin wallet. After that, set up a WordPress or Ghost server and connect it to a Content Delivery Network such as BitMitigate or Cloudflare.

After that, you’re pretty much all set. Start blogging.

Social Networking

Don’t you just hate it when you build up a following of like 100K followers on Twitter or on your Facebook page…then get banned. I bet that sucks. It’s also completely optional. Publishers don’t have to do that anymore.

transparency: Rob Colbert is the CTO of Gab AI, Inc.

Instead, publishers can set up a single-user Gab Social instance and encourage people to follow them there from any compatible system. On a Gab Social instance, publishers can publish videos, link to their blog articles, images and photos, and even write posts with up to 3,000 characters in them. They can create polls and even share posts from other people around the whole Internet to their own timelines.

It’s about audience relationship ownership. On Twitter, Facebook, and YouTube, publishers don’t own that relationship. The platform does. A publisher using their own Gab Social instance does own their relationship with their audience. They can’t be “banned” and lose all their followers. It just can’t happen.

It is possible to use the Gab Social open source server technology to operate your own social network. An example of this is


Get a Bitcoin wallet. A hardware wallet is the best solution, and a cloud-hosted wallet is the worst solution. A good solution is a wallet you run on your desktop, laptop, or phone. Regardless, your wallet address is all people need in order to send you payment.

(not an advertisement, this is a real server you can run yourself) –

Payment processing, on the other hand, is a little more complex. There are technologies that help. The BTCPay Server is one of them. It helps you to implement invoicing and payment processing. There are other crypto solutions coming soon, and the Gab platform will help publishers integrate them more easily than ever before.

For dollars and banks, consider having people mail personal checks to a P.O. Box. This is a perfectly acceptable way to move cash in a decentralized way.


The modern publisher is ready to begin working for profits once they have wired up a blog and maybe their own social network with media publishing capabilities and a payment solution. At this point, they can begin focusing on actually publishing and getting paid with a reliable connection to their audience and a feasible way of getting paid.

Anything less is someone who acknowledges that they are not in control and are simply at peace with the situation.